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When Do You Send Recovery Emails After a Cart is Abandoned in E-commerce?
10 Jul 2024 12.00 AM I 74 Views
When Do You Send Recovery Emails After a Cart is Abandoned in E-commerce?
This Article is for stores running on Starter plan or higher
The Timing for Sending Recovery Emails After a Cart is Abandoned in E-commerce
The timing for sending recovery emails after a cart is abandoned in e-commerce can be customized to suit your strategy. Here are some common approaches:
Immediate Email (Within 1 Hour): Send an immediate email within an hour of cart abandonment. This prompt email serves as a gentle reminder and encourages customers to complete their purchase while the products are still fresh in their minds.
Same Day Email (Within 24 Hours): Sending an email within 24 hours of cart abandonment is another common approach. This allows you to reach out to customers while their interest is still high and increases the chances of re-engagement.
Follow-Up Emails (Within 48 Hours): If the customer hasn't responded to the initial recovery email, you can send follow-up emails within 48 hours to encourage customers to complete their purchase.
