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What is an Abandoned Cart in E-commerce?
10 Jul 2024 12.00 AM I 37 Views
What is an Abandoned Cart in E-commerce?
This Article is for stores running on Starter plan or higher
What is an Abandoned Cart in E-commerce?
An abandoned cart in e-commerce occurs when a customer adds products to their online shopping cart but exits the website or app without completing the purchase. This can happen at any point during the checkout process, even after entering payment and shipping information. Addressing cart abandonment is crucial for improving sales and customer experience.
