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13 Feb 2023 12.00 AM I 1143 Views

How to connect your store with Google Merchant Center

  • This Article is for stores running on Starter plan or higher

In this tutorial, we will see how to connect your store's products with Google Merchant Center to automate the product catalog/feed sync.


Signup for Google Merchant Center

Go to Google Merchant Center homepage and click on signup for free
Link: https://www.google.com/retail/solutions/merchant-center/

Start filling up the information required to get started

Click Yes, Add URL, and Click Continue


 

Scroll down and click create a google merchant center account
 


 

Fill in your business details
and Click create account




 

Click continue to finish the setup

Add your business details

Fill in your business details and phone number






 

Verify your website

To Verify your website,
 

Copy the HTML tag
 

Go to your OutdoCart store admin panel
 

Go to Settings > Configuration
 

Find Additional HTML/JS/CSS section
 

Paste the code in the “Header HTML” input box
 

Click Save
 

Go back to the merchant center, click verify website

 


 















Click "Claim website", if verification is successful, click "Continue"



 

Setup Shipping

Setup shipping as per your requirement



 

Add Products

Click "Add multiple products at once"




Select country and language



 

Enter your desired product feed name
 

Select scheduled fetch


Click continue


 

Copy the URL of your store's product feed

Go to your OutdoCart store admin panel
 

Go to Apps
 

Select Google Product Feed
 

Click Generate
 

Click Copy
 

Back to Google Merchant Center






 

Last step - Add frequency for syncing your store products with Google

Paste the URL in the “File URL” input
 

Select the fetch time as per your requirement
 

Click Create Feed


 

Give it some time to Sync.
 

Your products will be synced. It might take some time to fetch all the products and their images.




You can proceed to the Review step and finish the process


 

You are all set!

That’s it. You are all set with Google Merchant Center and now can create your Google Shopping Ad campaign with the synced products.


 

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