How does video format and quality impact website performance and user experience?

The video format and quality can have a significant impact on website performance and user experience.
Here are some key points to consider:

File Size: Higher quality videos typically have larger file sizes, which can slow down website loading times. This can lead to higher bounce rates as users may get frustrated waiting for the video to load.

Bandwidth: Streaming high-quality videos requires more bandwidth, which can strain the server and lead to slower loading times for other content on the website.

Compatibility: Different video formats may not be supported by all browsers and devices. It's important to choose a format that is widely compatible to ensure a seamless viewing experience for all users.

User Experience: Low-quality videos can detract from the overall user experience and may give a poor impression of the website. On the other hand, high-quality videos can enhance engagement and keep users on the site longer.
To optimize website performance and user experience, it's important to find a balance between video quality and file size. Using modern video compression techniques and choosing the right format can help ensure that videos load quickly and smoothly, enhancing the overall user experience.