How does image and video editing impact the overall aesthetics and functionality of the website?

Here are some ways in which image and video editing can impact a website:

Visual appeal: Well-edited visuals can create a positive first impression and capture the attention of users, encouraging them to explore the website further.

Branding: Consistent editing styles and branding elements in images and videos can help reinforce the brand identity and create a cohesive look and feel across the website. This can help in building brand recognition and trust among visitors.

User experience: Well-edited visuals can improve navigation and help users find what they are looking for more easily.

Loading speed: Properly optimised images and videos can improve the loading speed of the website, leading to a better user experience. By compressing and resizing media files, you can ensure faster loading times and reduce bounce rates.

SEO optimization: Image and video editing can also impact the SEO performance of a website. By adding alt text, captions, and descriptive filenames to images and videos, you can improve their visibility in search engine results and drive organic traffic to the website.