How can I utilise abandoned cart recovery to increase sales on my e-commerce website/store?

Utilising abandoned cart recovery is a great strategy to increase sales by re-engaging with potential customers who have shown interest in your products but haven't completed their purchase.

Here are some things to effectively implement abandoned cart recovery:

Implementing abandoned cart recovery involves capturing customer information, setting up automated email/SMS campaigns, personalising messages, offering incentives, optimising timing, ensuring a seamless checkout process, monitoring performance, and adopting a multi-channel approach.